Case Study: Daytona improves sales territory optimization with GeoConcept Territory Manager

Daytona - Customer Case Study

Daytona, an award-winning commercial outsourcing agency, needed to optimize the geographic sectors for its field sales teams, particularly in the technology, beauty, and pharmaceutical sectors. They were previously hindered by using an internal sectorization tool managed by their overseas parent company, which lacked local geographic knowledge and control. To manage and optimize these sectors more effectively and gain local autonomy, they turned to the vendor GeoConcept and its Territory Manager solution.

By implementing GeoConcept's Territory Manager, Daytona gained a powerful and intuitive tool to create optimal sales sectors based on geography and business data. This solution provided the local team with the control to manually adjust sectors and integrate specific business constraints. The results were significant, including a 60% increase in time spent in pharmacies, a 35% reduction in overnight expenses, a 23% increase in sales, and less time spent on the road. GeoConcept's solution provided greater reactivity and allowed Daytona to better demonstrate ROI to its clients.

Daytona

Laura Sen

Business Intelligence Manager