Case Study: Daytona optimizes sales territory planning with Nomadia Territory Manager

Daytona boosts pharmacy visits by 60% with GeoConcept

Daytona, a sales outsourcing agency and subsidiary of Cosine Group, faced challenges in territory planning due to its dependency on an external tool managed by its parent company in England. This lack of local control and insufficient responsiveness made it difficult to create coherent territories and demonstrate ROI to clients. To overcome this, Daytona selected the Nomadia Territory Manager solution from vendor GeoConcept.

By implementing GeoConcept's Territory Manager, Daytona gained full autonomy over its planning process. The solution provided powerful optimization algorithms and the ability to manually adjust sectors, leading to more compact and efficient territories. The measurable results for a pharmaceutical client included a 60% increase in time spent in pharmacies, a 35% reduction in overnight expenses, and a 23% increase in sales, showcasing a clear and demonstrable ROI.

Daytona