Case Study: CPM France achieves 20% higher field productivity with GeoConcept's Nomadia Field Sales

CPM France boosts field productivity by 20% with GeoConcept

CPM France, a provider of outsourced sales teams for consumer goods brands, faced the challenge of needing to deliver high performance and transparent, real-time reporting for multiple client National Sales Directors. This required a mobile CRM tool more powerful than a standard one to manage their unique multi-client, field-based operations. They partnered with vendor GeoConcept, using its Nomadia Field Sales product.

The solution GeoConcept implemented provided optimized scheduling, reliable offline functionality, and robust in-store tools for reps, plus real-time KPI dashboards for clients. The results were significant, with CPM France achieving a 20% boost in field productivity and generating 15% more revenue for its client brands through better-equipped and better-managed outsourced sales teams.

CPM France