Case Study: Campari Group boosts multi-channel sales performance with Nomadia Field Sales

Campari Group structures sales across 190 countries with GeoConcept

Campari Group, a global spirits company with iconic brands like Aperol and Campari, faced the challenge of managing its complex, multi-channel sales force across mass retail, on-trade, and e-commerce. They needed a specialist tool to simplify daily tasks for field teams, improve visit preparation, and ensure optimal management across each distinct channel, leading them to partner with vendor GeoConcept for its Nomadia Field Sales solution.

The solution implemented by GeoConcept was the agile and ergonomic Nomadia Field Sales CRM, a specialist tool tailored to the needs of field sales teams. It provided intelligent route planning, real-time reporting, and a unified platform for all three sales channels. The results included better-prepared sales visits, fast adoption by the field force due to the intuitive interface, complete real-time visibility for management, and ultimately strengthened commercial execution and performance across all channels for Campari Group.

Campari Group