Case Study: Berner achieves optimized sales territories and route planning with GeoConcept

Berner - Customer Case Study

Berner, the French subsidiary of the German Berner Group, faced the challenge of optimizing the performance of its 1,000-person field sales force. The company needed to ensure optimal market coverage, create coherent sales territories, and organize efficient customer visit routes to remain as close as possible to its clients and accelerate its development beyond traditional paper maps.

The vendor GeoConcept implemented its Sales & Marketing solution for geo-marketing studies and the Opti-Time tool for route optimization. This provided Berner with a powerful decision-support system to analyze territories and generate optimal daily rounds for its sales staff. The solution from GeoConcept saved significant time, increased the team's flexibility and performance, and gave managers clear visibility into field activities to evaluate results.

Berner

Patricia Maraîcher

Customer Marketing Manager