Case Study: ITICO F+B speeds up UK restaurant site selection with Geoblink

ITICO F+B looks at 200+ locations in half the time with Geoblink

ITICO F+B, the exclusive franchisee partner for The Halal Guys and Eggslut in the UK, faced the significant challenge of selecting optimal restaurant locations without the right tools and data. Their goal was a major expansion, but real estate is a costly investment and poor site selection could be detrimental. To ensure success, they turned to the Geoblink Location Intelligence platform to accurately understand market dynamics and find the right sites.

Using Geoblink, ITICO F+B gained the ability to perform demographic profiling, footfall traffic analysis, and track competitor brands. This allowed them to evaluate over 200 potential locations in half the time it previously took to assess 30 or 40. Geoblink’s solution helped them find the right sites at the right price points, speeding up decision-making and protecting the business from bad investments. ITICO F+B celebrated the opening of their first The Halal Guys restaurant in London and views Geoblink as a long-term platform to drive return on investment.

ITICO F+B