Case Study: ITICO F+B accelerates UK site selection and protects real estate ROI with Geoblink's Location Intelligence

ITICO F+B - Customer Case Study

ITICO F+B, the exclusive UK franchisee partner for The Halal Guys and Eggslut, needed to scale both brands across the UK but lacked the tools and data to reliably pick commercial real estate. Whitney Myrus, leading the expansion, identified location as the key investment decision and turned to Geoblink’s Location Intelligence platform to give the team the market visibility and analytics they were missing.

Geoblink delivered demographic profiling, time-specific footfall analysis, tracking of “like” brands and instant catchment-area reports so ITICO F+B could evaluate sites quickly and share validated analyses with stakeholders. The platform helped the team screen more than 200 locations in half the time it previously took to review 30–40, avoid costly real-estate mistakes, and supported the opening of their first Halal Guys in Leicester Square; ITICO F+B now plans to layer POS data into Geoblink for predictive sales forecasting.

ITICO F+B

Whitney Myrus

Partner