Case Study: Danone achieves 10% convenience-channel sales uplift with Geoblink

How Geoblink helped solve Danone's 70-year-old challenge and boost sales by 10% across the convenience channel network

Danone, the multinational dairy company, faced a long-standing challenge organising its fragmented convenience channel — 13,000 small supermarkets, corner shops and kiosks — so its sales teams could design the right assortment and in-store formats. Customer Development Manager Favio Zarbano turned to Geoblink and its Location Management platform (using the Territory Manager feature) to bring order to the network and create clear “pictures of success” for each point-of-sale format.

Geoblink applied geolocated clustering that combined Danone’s sales data with external location datasets to group stores into meaningful segments, reducing an initial 12 algorithmic clusters to three business-backed clusters (urban, rural, impulse) in under three months. With Geoblink’s solution, Danone optimised distribution and product mix across the convenience channel and achieved a measurable 10% uplift in convenience channel sales, positioning the approach as an international benchmark.

Danone

Favio Zarbano

Customer Development Manager