Case Study: Danone achieves centralized location intelligence and optimized resource allocation with Geoblink

Gaining more strategic insights with Location Intelligence

Danone Waters’ Business Intelligence team, part of global food company Danone, faced fragmented datasets from multiple providers, POS systems and internal records and needed a consolidated, standardised and accessible way to support operational and strategic decisions. To address this, they turned to Geoblink’s Location Intelligence platform to bring geospatial analysis into their daily BI workflow.

Geoblink centralized Danone’s data, enabled visual georeferenced analyses and helped the team identify points-of-sale areas with high concentrations to better allocate product and labour resources. As a result, Danone reports clearer, more accessible insights across the team, reduced reliance on outsourced analysis, time savings and more efficient resource management thanks to Geoblink.

Danone

Daniel Izquierdo

Business Intelligence Analyst