Case Study: Goiko Grill achieves faster expansion and higher ROI with Geoblink

Expanding the gourmet burger business

Goiko Grill, the fast-growing gourmet burger chain founded in Madrid in 2013, needed a reliable, granular way to identify ideal restaurant locations based on resident and working population, age and other local characteristics. To remove guesswork from its expansion plan and compare multiple premises objectively, Goiko Grill turned to Geoblink’s location-intelligence application and data visualization tools.

Geoblink delivered an analytical platform with more than a billion pre-loaded datasets and visualization layers that let Goiko Grill map areas matching its target audience and evaluate options quantitatively. Using Geoblink’s insights, Goiko Grill sped up time-to-market for new openings, reduced risk and uncertainty in site selection, and significantly accelerated Return on Investment while executing its expansion plan more efficiently.

Goiko Grill

Iván Labora

Manager of Real Estate Expansion