Case Study: Granier achieves data-driven franchise expansion and optimized site selection with Geoblink

Every time we think about opening a new franchise, our expansion manager must bring Geoblink's report now

Granier, a high-quality bakery chain with more than 350 establishments and 150,000 daily customers, faced a gap in its expansion process: commercial teams lacked consistent, data-backed location reports to convince potential franchisees and banks. Site selection was largely intuitive and they needed to identify “similar areas” (around 20,000 population, 60–150 m2, high pedestrian traffic) while enforcing exclusivity rules (no other Granier within 400 m and limits per province). To address this, Granier adopted Geoblink's Location Intelligence solution.

Geoblink provided geolocated sociodemographic, socioeconomic and pedestrian-traffic data and delivered concrete tools—sales enablement reports (concise PDFs), exclusivity-area filters and a “similar areas” search (integrating Idealista API)—to standardise feasibility analyses. As a result, Geoblink’s reports are now required for any new franchise decision, giving Granier a repeatable, data-driven expansion process that improves franchisee confidence and speeds up site selection.

Granier

Andreu Beltran

Marketing Communication Manager