Case Study: Danone achieves 15% growth in its push channel with Geoblink's Location Intelligence

Danone - Customer Case Study

Danone, the multinational food company, faced a Trade Marketing challenge: they needed to know exactly where to place and distribute products, how to reach points-of-sale (POS), and how pedestrian traffic affected each POS area. To solve this, Danone deployed Geoblink’s Location Intelligence platform to map POS locations and analyse footfall and customer typologies.

Geoblink implemented a mapping and analytics solution that lets Danone draw strategic POS boundaries, visualise and geolocate outlets, optimise distribution routes, and decide product placement based on pedestrian demographics. The platform enabled clearer go-to-market decisions and, according to Danone, supports a projected 15% growth in their push channel while improving distribution and commercialisation efficiency.

Danone

Lucas Martínez Domingo

Customer Developer Manager Proximity