Case Study: Anytime Fitness achieves rapid expansion and doubles Madrid clubs with Geoblink

Anytime Fitness a franchise in shape thanks to Geoblink

Anytime Fitness, a fast‑growing global gym franchise, faced the challenge of accelerating expansion while accurately understanding local market demand, delimiting franchisees’ exclusive areas and finding the right premises for new clubs. To solve this, Anytime Fitness partnered with Geoblink, using Geoblink’s data and analytics platform (including its Rental Intelligence capabilities) to obtain real‑time demographic and location insights across new territories.

Geoblink delivered objective market studies, catchment‑area mapping and demographic profiling that helped Anytime Fitness target middle‑income areas near homes and workplaces, engage potential franchisees and protect areas of influence for existing partners. As a result, and thanks to Geoblink’s tool, the franchise doubled the number of clubs in Madrid in a few months and planned to finish the year with 13 operational gyms, while significantly reducing site‑selection uncertainty.

Anytime Fitness

David Abrahams

Director of Franchises