Case Study: TouchStay achieves higher sign-ups and engagement with Geo Targetly

How TouchStay Enhanced Local Engagement with Geo Targetly

TouchStay, a provider of digital guidebooks for the global hospitality industry, faced the challenge of effectively communicating with its international audience. Their traditional translation processes were slow and costly, creating barriers to trust and lead conversion with operators who spoke Spanish, French, German, and Italian. To address this, they partnered with vendor Geo Targetly to leverage its Geo Translate service.

Geo Targetly’s solution automatically translated the TouchStay website based on a visitor's location or browser language using a simple JavaScript snippet. This eliminated the need for complex integration or manual updates. The implementation resulted in over 10,000 targeted pageviews in a single month, significantly higher engagement, and a 23% increase in sign-ups from the targeted regions.

TouchStay

Tyler Michalek

Head of Content