Case Study: NextMinute improves localization and security with Geo Targetly

How NextMinute Used Geo Targetly to Improve Localization and Security

NextMinute, a job management software company, faced the challenge of delivering a localized user experience across New Zealand, Australia, and the UK while operating on a single .com domain. This approach limited regional customization, hurt SEO, and posed security risks. They needed a solution that avoided the high cost of upgrading their Webflow platform, leading them to partner with Geo Targetly.

Using Geo Targetly's Geo Redirect and Geo Block features, NextMinute seamlessly directed users to region-specific content and restricted access from high-risk areas. This solution improved user engagement and satisfaction, reduced spam sign-ups from non-target markets, and reinforced cybersecurity. The implementation was a cost-effective success, providing reliable performance without requiring expensive platform upgrades, and Geo Targetly was hailed as a game-changer for their global operations.

NextMinute

Matt Palmer

NextMinute