Case Study: Intrend Achieves Personalized Global Shopping with Geo Targetly

How Intrend Personalized Shopping with Geo Targetly

Intrend, a global fashion retailer operating in 33 countries, faced the challenge of creating a seamless and personalized shopping experience for its international customers. Their key goal was to automatically direct users to their correct country-specific website, ensuring the content resonated with local languages and cultural preferences. To bridge this gap, they partnered with the vendor Geo Targetly.

Geo Targetly implemented its Geo Popup technology to identify user locations and redirect them effortlessly to the appropriate Intrend domain. This solution achieved an 87% match rate between domain visits and user locations, creating a frictionless experience that eliminated customer complaints. The partnership with Geo Targetly provided Intrend with a flexible and easy-to-use tool that not only solved the initial challenge but also opened new avenues for enhancing user communication and personalization.

Intrend