Case Study: Bandai Namco Europe improves localization and user experience with Geo Targetly

Bandai Namco Europe's collaboration with Geo Targetly

Bandai Namco Europe, a leading global publisher of entertainment content, faced challenges in efficiently directing online store visitors to the appropriate regional pages and customizing marketing messages based on user location. To address this, they sought a solution from Geo Targetly to manage geographical redirects and personalize content.

Geo Targetly provided its Geo Redirect and Geo Content tools, which streamlined operations by automating location-based user redirection and dynamically displaying region-specific offers like free shipping. This solution improved user experience and increased operational efficiency for Bandai Namco Europe. The vendor's tools also helped ensure SEO integrity and delivered a more localized and engaging experience for their massive customer base.

Bandai Namco

Benjamin Laurent

EMEA e-commerce Manager