Case Study: a professional services firm achieves brand-compliant, reusable QR codes with GenuineBee

a professional services firm saves hundreds of dollars in reprinting costs with GenuineBee in 3 months

GenuineBee partnered with a professional services firm, one of the Big Four, which faced challenges with its ad hoc use of various third-party QR code generators. This practice led to brand inconsistency, as third-party logos were often included, and incurred significant reprinting costs whenever a linked URL needed to be changed after a code was printed.

GenuineBee developed a custom web application that streamlined QR code creation with features like Single Sign-On authentication and bit.ly integration for dynamic URL management. This solution ensured brand compliance and eliminated the need for reprints, saving the firm hundreds of dollars per project. The tool, delivered within three months, was widely adopted by hundreds of users globally and led to further collaborations with GenuineBee.