Case Study: a Professional Services Firm (Big Four) boosts campaign engagement with GenuineBee custom interactive components

a Big Four professional services firm builds 50,000+ page campaign experiences with GenuineBee

GenuineBee worked with a major professional services firm (one of the Big Four) to overcome a challenge presented by their extensive website. Despite having an advanced web content management system (AEM), the firm needed to create unique, interactive campaign elements that did not exist as standard components, all within tight deadlines.

The solution from GenuineBee involved embedding custom-built mini-applications and interactive HTML components directly into the existing site framework. This approach delivered non-standard features quickly, greatly improving user engagement for various campaigns. Over time, GenuineBee developed a reusable framework from these projects, including a quiz generator that empowered the client's internal departments to create their own content efficiently.