Case Study: a global pharmaceutical company raises HAE awareness with Genuine’s HAE Simulator

Global Pharmaceutical Company brings HAE awareness to healthcare providers with Genuine in 2 formats

A global pharmaceutical company faced the challenge of raising awareness and building empathy among healthcare providers for Hereditary Angioedema (HAE), a rare and often misdiagnosed disease. To help their client break through, the vendor Genuine developed the HAE Simulator, an experiential application designed to create deep engagement.

Genuine's solution was a kiosk experience that used facial recognition technology to apply symptomatic swelling to a user's face, mimicking an HAE attack. Following its success, Genuine adapted the experience into an in-browser version using displacement mapping, which expanded its reach during a virtual forum. This innovative approach successfully raised awareness for HAE and provided an impactful tool for education.

Global Pharmaceutical Company