Case Study: athenahealth boosts brand awareness and engagement with Genuine's brand campaign and AR tradeshow experience

Athenahealth lifts unaided brand awareness 2.6% with Genuine

athenahealth, a company delivering digital products for healthcare organizations, needed to raise awareness of its platform's ability to reduce administrative tasks for healthcare providers. The challenge was reaching time-constrained doctors. As a long-time partner, Genuine developed the national "Free Up" brand campaign to address this.

Genuine created a campaign that equated task reduction to freedom, which ran across digital and social channels. For a major tradeshow, they built a massive paper sculpture and an accompanying augmented reality experience to draw attention. The campaign was highly successful, resulting in significant lifts in unaided and aided brand awareness, an 18% increase in favorability, and pre-roll completion rates that greatly exceeded industry benchmarks.

Athenahealth