Case Study: CSL Seqirus transforms healthcare e-commerce with Genuine Interactive

CSL Seqirus boosts online sales 23% with Genuine Interactive

CSL Seqirus, a major manufacturer of influenza vaccines, partnered with Genuine Interactive to transform its digital customer experience. The challenge was to create an intuitive and streamlined e-commerce portal and website that could serve multiple healthcare audiences and accommodate a complex seasonal sales cycle across various digital touchpoints.

Genuine Interactive implemented a robust e-commerce solution on the Hybris CMS, which included personalized account dashboards, an advanced order management interface, and customized analytics tools. This transformation resulted in a 32% year-over-year increase in website traffic, a 23% increase in online sales, a 77% customer retention rate, and a 4.8 out of 5 satisfaction score for the checkout experience.

CSL Seqirus