Case Study: Custom Cellular boosts traffic and engagement with Gentraf’s mobile-first website redesign

Custom Cellular boosts mobile traffic 5x with Gentraf

Custom Cellular, a TELUS and Koodo dealer, faced challenges with an outdated website that failed to showcase its services, deliver a good customer experience, or generate leads effectively. Their goal was to enhance their brand reputation and improve SEO performance. They partnered with vendor Gentraf to address these issues.

Gentraf designed and developed a new responsive website on their advanced Mobile First architecture. The solution incorporated video, a content-rich homepage, and a unique tile-based interface to improve engagement and usability. The results were significant, including a 4x increase in user traffic, a 3x increase in average time spent on the site, and a 5x increase in mobile traffic. Target keywords also ranked in the top ten, greatly improving organic traffic and lead generation for the customer.

Custom Cellular