Case Study: ZEISS accelerates innovation and unifies operations with Gensler

ZEISS opens $180 million Innovation Center with Gensler

ZEISS, a global leader in optics, partnered with architecture and design firm Gensler to address the challenge of merging multiple business units under one roof while relaunching its brand in North America. The goal was to create a new innovation center that would serve as a high-performance workplace combining R&D, production, sales, and customer service.

Gensler designed a future-forward facility focused on fostering collaboration and accelerating innovation. The solution intentionally created pathways between lab spaces and workspaces to spark casual encounters among employees from different departments. This design resulted in an environment of contagious creativity that cemented ZEISS's local presence and established the new center as a refined incubator of ideas.

ZEISS