Case Study: Workplace Resource creates a dynamic showroom hub with Gensler

Workplace Resource creates a 15k-square-foot showroom hub with Gensler

Workplace Resource, a furniture vendor, faced the challenge of creating a new flagship showroom in Denver that would be more than a static display. They needed a dynamic, hybrid environment that could blur the lines between a workplace, a brand experience, and a community hub to foster collaboration and serve as a gathering place. They partnered with the design firm Gensler for this interior design project.

Gensler's solution was to design the Work/Haus showroom as a flexible and experiential journey, weaving a narrative that highlights the client's legacy and partner brands. The space encourages exploration and interaction through curated moments and adaptable areas. The impact was the creation of a vibrant hub for connection and collaboration that authentically expresses the Workplace Resource brand. The project also achieved recognition by winning a 2025 IIDA Rocky Mountain Chapter BestAward.

Workplace Resource