Case Study: Uwajimaya strengthens its brand voice and in-store wayfinding with Gensler

Uwajimaya modernizes brand storytelling with Gensler through a 7-part kit-of-parts

The family-run grocer Uwajimaya, with a rich history in the Pacific Northwest, approached the vendor Gensler for help refining its brand voice. The challenge was to develop a comprehensive toolkit that could be applied consistently across all of the company's communications.

Gensler's brand design team created a complete kit-of-parts for Uwajimaya that included mission and values, tone of voice, typography, color, and illustration. This toolkit was extended across all media platforms. Gensler also implemented an in-store signage system using the new branding to ease shopper navigation, encourage discovery, and connect with the community, all while utilizing economical and sustainable materials.

Uwajimaya