Case Study: Totto creates an immersive flagship retail experience with Gensler

Totto transforms its Bogotá flagship across 3 brand universes with Gensler

Totto, a Colombian retail brand, faced the challenge of merging three distinct brand identities—TOTTO, TOPARA, and TOTTO TRAVEL—into a single, cohesive flagship store experience in Bogotá. The vendor, Gensler, was enlisted to utilize its retail and brand design expertise to create a unified and landmark urban destination.

Gensler's solution centered around an iconic staircase that physically and visually connects the store's levels. This design serves as a fluid transition between the three brand universes, guiding customers on an upward journey where each level reveals a unique identity through dynamic graphic elements. The result, achieved by Gensler, is a redefined shopping experience that sparks curiosity, fosters a deeper emotional connection with the brands, and establishes the store as a standout landmark in the city.

Totto