Case Study: Terminal Warehouse creates an inspiring workplace destination with Gensler

Terminal Warehouse transforms a 1.2 million-square-foot freight depot with Gensler

The customer, Terminal Warehouse, required a marketing center that would showcase the possibilities of its historic West Chelsea freight depot transformation into a new workplace destination. The vendor, Gensler, provided integrated interior design and brand design services to create an experience that would energize and inspire potential tenants.

Gensler's solution was to design a marketing center that harnessed the building's unique history, creating a space with flexible work areas anchored by a coffee bar. They incorporated curated environmental graphics, repurposed building artifacts, and custom collateral like umbrellas and tote bags to create moments of discovery and storytelling. The result was a customer experience that fostered a connection to arts and culture, leaving visitors energized and inspired by the Terminal Warehouse's potential.

Terminal Warehouse