Gensler
269 Case Studies
A Gensler Case Study
Syracuse University's S.I. Newhouse School of Public Communications sought to celebrate its legacy as a leading learning environment and translate its mission into its physical space. To achieve this, the university engaged the design firm Gensler for a program of environmental graphic and digital experience applications.
Gensler implemented a solution that included a digital display in the lobby and a searchable Alumni Gallery touchscreen interface. This refresh amplified the Newhouse brand by creating aspirational moments for students and visitors. The project successfully created a lasting impression on former, current, and prospective students and parents, strengthening the school's identity.