Case Study: Studio Three creates multisensory fitness experiences with Gensler

Studio Three expands across 3 U.S. locations with Gensler

Studio Three, a fitness brand operating across multiple U.S. locations, partnered with the architecture and design firm Gensler to create a portfolio of multisensory workout studios. Their challenge was to design distinct spaces in Chicago, Miami, and Austin that would blend intensity and recovery, reflect the personality of each neighborhood, and unify the brand's identity across all locations.

Gensler designed each Studio Three location to be a bold, human-centered fitness space. The solution included creating distinct expressions for each neighborhood, such as a bold and graphic design for the Miami Wynwood arts district and a softer, more atmospheric yoga studio in Chicago's West Loop. The result is a series of energizing spaces that reinforce Studio Three as a fitness brand rooted in culture and community, successfully translating their workout experience into a cohesive yet varied physical environment.

Studio Three