Case Study: Seattle Mariners enhance fan experience with Gensler

Seattle Mariners elevate fan experience with Gensler as 5 million fans a year use the stadium

The Seattle Mariners faced the challenge of designing a safe and engaging journey for fans traveling from a nearby light rail stop to their baseball stadium. To address this, they engaged the vendor Gensler to activate a highway underpass and improve the fan experience.

Gensler designed the activation of the highway underpass to create a useful, meaningful, and memorable connection for fans. The solution successfully unites and amplifies the fan experience for the five million annual visitors. The project is noted for generating abundant impressions and significant fan enthusiasm, with 70 percent of attendees traveling from outside Seattle.

Seattle Mariners