Case Study: Reverb strengthens its Chicago music culture connection with Gensler

Reverb transforms a historic Morton Salt building into a music-inspired headquarters with Gensler

Reverb, the largest online marketplace for musical instruments, sought to create a headquarters that would reconnect its employees after remote work and strengthen its ties to Chicago’s music scene. They partnered with Gensler to address this challenge through a workplace design project.

Gensler executed an adaptive reuse of a historic building, transforming it into a music-infused headquarters for Reverb. The solution included flexible workspaces, a state-of-the-art recording studio, and event spaces to foster creativity and collaboration. The design successfully bridged the company's digital roots with the analog soul of music, creating a vibrant workplace that reconnected the team and deepened its connection to the local music culture.

Reverb