Case Study: Project Color Corps launches its Chicago chapter with Gensler's NeoCon pop-up

Project Color Corps launches a 300-square-foot Chicago pop-up with Gensler to inspire nearly 60,000 designers

Project Color Corps (PCC), a nonprofit focused on creating positive change through public art, faced the challenge of launching its new Chicago chapter and recruiting volunteers from the design community at the NeoCon event. To meet this goal, PCC partnered with the design firm Gensler, which provided its brand design expertise to create an engaging pop-up installation.

Gensler designed and implemented a vibrant 300-square-foot pop-up themed around "Kid Brain" to offer a refreshing and immersive experience. The solution included an interactive color wash with mirrored walls and a reusable feature mural painted by local artists and Gensler's team. The results for PCC were highly successful; the installation helped the nonprofit gain new volunteers, engage regional sponsors, and secure an invitation to return to NeoCon in 2026, effectively jump-starting its local chapter.

Project Color Corps (pcc)