Case Study: PMC Property Group achieves a modern amenity-rich residential conversion with Gensler

PMC Property Group transforms Franklin Tower with Gensler, adding 13,000 square feet of retail

PMC Property Group acquired a vacant and outdated office building in Philadelphia and faced the challenge of transforming it into a modern, viable property. They partnered with the architecture firm Gensler to undertake a comprehensive conversion project for the building.

Gensler implemented a solution that involved fully recladding the 24-story tower in glass and aluminum to refresh its exterior. The redesign created 13,000 square feet of street-level retail space, added a continuous balcony, and introduced a new two-story rooftop penthouse with a fitness center and lounge. The result was the successful transformation of the outdated office into an amenity-rich residential building, providing valuable retail space and a new residential experience for the neighborhood.

PMC Property Group