Case Study: Phoenix Suns and Mercury achieve a year-round premium hospitality destination with Gensler

Phoenix Suns and Mercury create a year-round dining club with Gensler in 2 weeks

The Phoenix Suns and Mercury, led by owner Mat Ishbia, sought to elevate their arena's premium offerings and generate revenue beyond game days by transforming an underused space into a year-round hospitality destination. They partnered with the design firm Gensler to address this challenge and create a members-only dining club that would redefine the arena-adjacent experience.

Gensler designed The Ra Ra Room, an intimate supper club with a retro, glamorous aesthetic inspired by the Arizona desert. The solution included a hidden entrance, locally sourced artwork, and a sophisticated material palette. The project was delivered under accelerated timelines. The impact was a transformative guest experience that accommodates private dinners and post-game celebrations, enhancing the arena's cultural identity and redefining hospitality standards within sports environments. The Ra Ra Room has received industry recognition, including a Wallpaper feature and a Restaurant and Bar Design Award.

Phoenix Suns and Mercury