Case Study: Oregon Museum of Science and Industry broadens audience reach with Gensler brand design

OMSI broadens its brand reach to underserved communities with Gensler

The Oregon Museum of Science and Industry (OMSI) partnered with the vendor Gensler to reposition its brand identity. The challenge was to broaden the museum's audience reach, with a specific focus on engaging underserved communities.

Gensler implemented a new brand design for OMSI. The solution was developed through a collaborative process that incorporated diverse community perspectives. It features unique letterforms that form unified wordmarks, open-source typefaces, and a color palette inspired by local Oregon geology. The expanded visual system invites local artists to contribute, making the brand more representative of the community. While the case study does not list specific metrics, the result is a brand identity designed to be more accessible and inclusive.

Oregon Museum of Science and Industry (omsi)