Case Study: Mars M&M’S creates a playful immersive flagship experience with Gensler

Mars M&m’s creates a playful Shanghai flagship with Gensler

The customer, Mars M&M’s, faced the challenge of expanding its global brand into the competitive Shanghai market, where retail spaces are expected to function as immersive destinations rather than just transactional stores. To differentiate the brand and engage a digitally fluent audience, they partnered with the vendor Gensler to create a new flagship retail experience.

Gensler designed a theatrical journey for the store, driven by color, movement, and sensory discovery. The solution included sculptural lighting, an interactive M&M’S dispenser wall, and flexible merchandising zones. The impact was a redefinition of how the M&M’S brand engages with audiences in China, turning the retail setting into an experience that fosters curiosity, encourages repeat visitors, and strengthens the brand's long-term market presence.

Mars M&m’s