Case Study: L’Oréal achieves a strategic learning hub for beauty professionals with Gensler

L’Oréal boosts professional training capacity with Gensler

L’Oréal faced the challenge of replacing an outdated training facility to drive brand loyalty and market influence in the beauty industry. They needed a new academy that could accommodate education, technical training, and studios within a single environment located in a mall, a site with a deep floor plate and limited natural light. The vendor, Gensler, was tasked with creating this strategic learning hub.

Gensler’s solution was to reimagine the former retail space into a flexible, high-capacity learning environment. The design maximized natural light and used a neutral palette to adapt across L’Oréal’s multibrand portfolio. The result was a significant increase in capacity for professional training, enabling more immersive experiences. This consolidated academy streamlined operations, enhanced brand visibility, and deepened relationships with beauty professionals, ultimately strengthening L’Oréal’s market position and driving sustained business growth.

L’Oréal