Gensler
269 Case Studies
A Gensler Case Study
LinkedIn faced the challenge of expanding its presence in Munich, one of Germany's fastest-growing business hubs, by creating a workplace that balanced its global brand standards with local culture. The goal was to foster a strong sense of community and identity while supporting more flexible ways of working for its employees. To address this, they partnered with the design firm Gensler.
Gensler designed a flexible, community-focused office for LinkedIn inspired by Munich's "Millionendorf" village character. The solution featured distinct neighborhood-based workspaces, a central café hub, and locally inspired materials and graphics. This design enabled a more connected and flexible way of working, strengthening employee engagement and knowledge exchange. The project successfully strengthened LinkedIn's presence in Munich by creating a workplace that is both globally consistent and locally relevant.