Case Study: LinkedIn creates a welcoming, community-driven Atlanta workplace with Gensler

LinkedIn Atlanta creates brand-driven workplace neighborhoods with Gensler

LinkedIn sought to create a new Atlanta office that would unite its employees and reinforce its company values. The challenge was to design a workspace that was both welcoming and inspiring, balancing a sense of familiarity with discovery. To achieve this vision, LinkedIn engaged the vendor Gensler for its interior design and brand design expertise.

Gensler implemented a solution that organized the office into four distinct neighborhoods, each offering a unique setting to satisfy various employee workstyles. The design drew inspiration from Atlanta’s urban landscape, incorporating local elements like roads and bridges to promote connection and community. The result was an optimistic and colorful workplace that successfully carved out its own identity within the LinkedIn brand, fostering a strong sense of purpose and belonging for employees.

LinkedIn