Case Study: Lenovo Center transforms into a premier sports and entertainment destination with Gensler

Lenovo Center transforms arena experience with Gensler through a 4,500-square-foot premium hospitality space

The customer, Lenovo Center, required a multi-phase transformation of its arena to elevate it into a premier sports and entertainment destination while improving operational efficiency and driving new revenue. Gensler provided architecture, interior design, and brand design services to address this challenge.

Gensler implemented a renovation that introduced new premium hospitality spaces, including a multi-purpose room and bunker suites, and reimagined the main concourse and club levels. This solution diversified premium seating opportunities, enriched the fan experience with regionally authentic designs, and acted as a catalyst for development. As a result, Gensler helped position the Lenovo Center as a world-class arena poised to serve its community for the next 30 years.

Lenovo Center