Gensler
269 Case Studies
A Gensler Case Study
Delta Air Lines sought to create a new, luxurious airport lounge experience to drive loyalty and meet the needs of modern travelers, moving beyond traditional waiting areas. They partnered with the design firm Gensler to address this challenge and develop a bespoke lounge concept.
Gensler developed the Delta One Lounge brand standard, designing flagship locations in New York, Los Angeles, and Boston. The solution incorporated locally inspired architectural elements, luxurious materials, and distinct zones for dining, wellness, and work. The impact was a new industry benchmark, with the lounges receiving significant praise from travel media for their comfort, luxury, and strong sense of place, successfully meeting Delta's goals.