Case Study: Cincinnati Open achieves a world-class fan and player experience with Gensler

Cincinnati Open transforms its 40-acre campus with Gensler and draws 285,571 fans

The Cincinnati Open, one of the United States' longest-running tennis tournaments, faced the challenge of keeping pace with the booming global tennis tourism industry. To compete, it needed to revamp its player amenities and fan experiences to meet modern expectations for luxury and top-tier facilities. The vendor Gensler was engaged to lead a holistic master plan and architecture for a campus-wide renovation.

Gensler implemented a comprehensive solution that included extensive landscaping, a new shaded pavilion, a sunken court, and a two-story player clubhouse. The result was a record-breaking attendance of 285,571 fans in 2025, with over half being first-time visitors. The venue was praised by tennis superstars as the "Ritz-Carlton of tennis," and Gensler's work set a new global standard for tennis facilities.

Cincinnati Open