Case Study: CALPAK creates a travel-inspired retail experience with Gensler

CALPAK launches its first 1,300-square-foot store with Gensler

CALPAK, a digitally-native luggage brand, faced the challenge of translating its online ethos into a meaningful physical presence with its first brick-and-mortar store. The brand partnered with Gensler to design a compact 1,300-square-foot retail space that needed to express the spirit of travel, showcase a broad product range, and establish a flexible model for future expansion.

Gensler's solution was to create a travel-inspired retail environment featuring custom, flexible display fixtures and materials that evoke a sense of destination. The design included airplane window-inspired cutouts and a "baggage claim" display. This approach by Gensler resulted in a joyful and experiential shopping journey for CALPAK, redefining luggage retail. The flexible kit-of-parts design established a scalable model to support the brand's future physical expansion.

CALPAK