Case Study: Cadillac launches a new European EV experience center with Gensler

Cadillac launches its first European experience center in Zurich with Gensler

Cadillac sought to launch its new all-electric vehicle range in the European market and challenge the conventions of a traditional car showroom. The brand partnered with the design firm Gensler to create its first European experience center, aiming to both showcase its EVs and educate the public on EV ownership.

Gensler designed Cadillac City Zurich as a family-friendly community space and gathering place within a historic building. The solution included a café, a shared workspace, a ‘Recharge Lounge’, and a ‘play lab’ for children, redefining the brand experience. The vendor, Gensler, created an environment focused on elevated hospitality and community programming, successfully providing a space for customers to connect with the Cadillac brand and its new electric vehicles.

Cadillac