Case Study: Baha Mar creates an immersive jazz destination with Gensler

Baha Mar transforms 80% of casino floor into jazz venue with Gensler

Baha Mar, a luxury resort in the Bahamas, faced the challenge of differentiating itself in a competitive market where experience-driven travel is reshaping guest expectations. The resort sought to transform an underutilized casino floor into a vibrant destination that reflected local identity and attracted a wider range of visitors. To address this, they partnered with the design firm Gensler.

Gensler's solution was to remove 80% of the casino's slot machines to create a versatile jazz bar. The design included an immersive LED screen, layered seating, and integrated art installations to craft a luxurious atmosphere. This transformation by Gensler established a new cultural anchor for Baha Mar, expanding its appeal beyond gaming. The project successfully enhanced guest engagement, encouraged visitors to linger longer on the property, and unlocked new value from the existing space.

Baha Mar