Case Study: Acre creates an energetic, flexible showroom with Gensler

Acre transforms its showroom in 60 years with Gensler

Acre, formerly known as General Office Products, faced the challenge of modernizing its 60-year-old showroom in Minneapolis. The customer needed an energetic and approachable space that offered evolving flexibility for displaying furniture and hosting various activities. The vendor, Gensler, provided design services to create a contemporary working showroom.

Gensler designed a warm and inviting environment with a multitude of settings to tell product stories, host events, and provide space for work and learning. The solution included a prominent resource area, perimeter meeting spaces, and a layout planned for maximized daylight. The new showroom, embedded within the community, is easily changeable for new furniture and lighting solutions, successfully meeting Acre's need for a flexible and dynamic space.

Acre