Case Study: a confidential financial firm creates a unified Boston headquarters with Gensler

a confidential financial firm consolidates 15 lines of business with Gensler

The Confidential Financial Firm, a financial services client, faced the challenge of consolidating its 15 separate lines of business from three different buildings into a single, unified headquarters in Boston. The goal was to create a new workplace that would connect its global workforce and foster a strong sense of community and brand. The firm enlisted the architecture and design firm Gensler to address this need through interior design and strategy services.

Gensler implemented a workplace design solution that paid homage to Boston with a layout mimicking the city's winding streets and featuring local craftsmanship. The solution included centralized amenities like a conference center and coffee bar, as well as smaller spaces on individual floors, creating an efficient vertical campus. This allowed Gensler to deliver a one-of-a-kind experience that unified the company's aesthetic while still allowing for customization per business line, successfully consolidating the workforce into a single, cohesive brand home.