Case Study: Apple Leisure Group achieves 80% backlog reduction and 30-40% faster time-to-market with Genpact Cora Orchestration

Apple Leisure Group Workflow magic makes a backlog vanish

Apple Leisure Group (ALG), a leading packaged‑travel and resort/brand manager operating Apple Vacations, Travel Impressions and CheapCaribbean.com, needed to consolidate three separate distribution businesses and roughly 80 distinct processes onto a single platform. They engaged Genpact Cora Orchestration and deployed the Cora SeQuence intelligent BPM solution to standardize workflows and replace slow, manual, siloed processes.

Genpact Cora Orchestration implemented automated workflows—including email product extraction, a customer‑care ticketing tool, and an automated price‑matching process—delivered from pilot to production in 30 days. The Cora SeQuence solution cut backlog by 80%, accelerated speed to market by 30–40%, reduced price‑match instances by about 20–30%, and lowered average matching costs by roughly $150 per booking, improving customer service, revenue recovery, and operational agility.

Apple Leisure Group

Jason Metcalf

Vice President of Operations andVBusiness Transformation