Case Study: Winky Lux enhances Shopify Plus growth with GenovaWebArt

Winky Lux boosts Shopify Plus support since 2020 with GenovaWebArt

Winky Lux, a beauty and cosmetics brand, faced challenges with expanding their promotional discount solutions and required a complete website redesign alongside new functionality like a Skincare Quiz. They engaged the vendor GenovaWebArt for comprehensive Shopify Plus development and ongoing support to achieve these goals.

GenovaWebArt implemented a complex custom discount system using Shopify Scripts and developed a bespoke Skincare Quiz app that also rewarded customers with loyalty points. They executed a full theme redesign using a paid theme as a foundation, adding unique designs and JSON templates. The vendor also integrated key marketing tools like Klaviyo and Yotpo. Through this work, GenovaWebArt empowered Winky Lux with a seamless, modernized shopping experience and provided ongoing support to ensure their store remains optimized and up-to-date.

Winky Lux